It seems that I'm really into lake panoramas, here is another one from today. It was quite windy, and later we got a bit of rain also.
Some time ago I speculated on the premise of camera brochures: "Are the camera manufacturers still printing (on art paper) beautiful brochures of their products? [...] As a teenager, I browsed through the brochures (Canon, Minolta, Pentax, ...), time after time comparing all the tinyest details between the models. Nowadays people of course use the net for the comparisons."
Now a visitor to Photokina 2008 did not get brochures, as told in the posting Nikon too stingey to give out proper brochures: "I got the Nikkor lens brochure, but for the D700 all I got was a Cd-rom with the D700 brochure in digital form! Thats all they were giving out to people interested in buying their D-SLR's. That is a piss poor effort for Nikon, and at the major European showcase of the year for their products. Very, very dissapointed."
So it seems that the demise of the brochure is upon us. Actually, one reason why the camera companies (and many others) don't offer brochures here in Europe is the increasing demand for environment-frienly operations. For example in Germany it is frowned upon if you destroy forests by printing glossy advertising material.
Also, in many seminars organized or sponsored by the EU, it is forbidden to offer printed material, so usb memory sticks are used instead. Here in Finland, where we have lots and lots of forests, the attitude is a bit different (we do recycle most of the paper), but moving to the same direction.
Thus, it may be that glossy camera ads are soon history. I feel a little sorry, but only a little.
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2 comments:
I have to agree with the environmentally friendly approach. I've gone, as much as possible, paperless, though a lot of direct mail advertising does hit my mail box.
Think of what happens to brochures: We read them, then discard them. What's the point. I would imagine, though, that the lot of CDs hit the landfills, too, so it may not be so environmentally friendly. Hmmm, perhaps they could up with CD that disintegrates as soon as a new version of the camera comes out! :-) The is CD will self-destruct in 5, 4, 3 ....
I have also moved towards eliminating some of the paper waste. My mail box (ordinary mail) has a note on it saying "No ads". Also, I'm not currently subscribing to any newspaper although I sometimes browse one at work. These acts have cut down on the paper consumption quite a lot!
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